GALIGOO

Year: 2020
Category: Children’s clothing and accessories
Illustrations: Melt

Context
For babies and children up to 10 years old, Galigoo is a multi-brand children's clothing and accessories line with fun, cheerful and stylish garments. The brand believes in fashion as a way to externalize childhood energy. It believes in transparency, innocence, dreams, the comfort that playing requires and in children free to be whoever they want.

Dreaming of having a multi-brand children's clothing online, Elisabete came to us to help her find the best positioning, name and bring an identity to what she so much desired.uilo que ela tanto desejava.

What did we do?
Brand strategy, naming, visual identity and additional solutions.

Development
To find the brand's DNA “creativity and comfort to wear”, we went through all the stages of the brand platform, delivering positioning, promise and delivery, personality, functional and emotional attributes, culture, values ​​and purpose.

Once the strategy was defined, a name that could be legally registered in 3 different classes at the INPI was needed. It also had to be capable of externalizing the delight of being a child. Galigoo is fun, loud and a it is 100% made up name.

To represent the freedom and spontaneity of childhood, animals from the Brazilian fauna that live freely in nature were chosen. In addition to the animals, the visual identity gained tropical elements, which together with the cheerful and vibrant color palette, gave life to the Galigoo universe.

All graphics were made with a texture reminiscent of a child's line: irregular and with flawed paintwork. We also introduced clippings from books and magazines in the communication, with words relevant to the brand, which bring the idea of ​​children's collages.