AÇAÍ MESCLA

Year: 2019
Category: Food
Illustrations: Melt

Context
Mescla Foods is a food export company. They approached us about their acai packaging which would be sold in the US to the final consumer (B2C) in three flavors: original, banana and guarana.

What did we do?
Packaging design.

Development
We believe that a 100% Brazilian product deserved packaging with a Brazilian “bossa” stamped all over it, vibrating with the energy of Brazilian flora and fauna.

The printing was done using the “in mold label” process. Textures in the illustrations and colors were introduced throughout the label. The objective was to draw attention at the point of sale and, at the same time, highlight the product’s country of origin (Brazil), using it as an emotional feature at the time of sale.