FEEL LIFE

Year: 2021
Category: Wellness store
Illustrations: Melt

Context
Feel Life is a grocery store for natural products. They believe that anyone who wants to live a healthy lifestyle does not need to give up on being practical or consuming delicious things. Located in a modern environment, which strays from the “green and natural” aesthetics of its competitors, the store offers a shopping experience full of life.

On its 5th anniversary, there was need for a visual identity to follow its maturity and the good moment of the brand.

What did we do?
Visual identity and additional solutions.

Development
We were inspired by the store's product mix to work on the brand: the variety of products and the constant arrival of new products. Super cool and dynamic illustrations were created, which allowed for countless applications.

The brand gained an exclusive lettering, which made it possible to fit the letters and ensured a lot of personality. Illustrations, graphics and branding, combined with a vibrant color palette, gave life to a strong and energetic identity.

identidade loja produtos naturais
identidade loja produtos naturais
identidade loja produtos naturais
identidade loja produtos naturais
identidade loja produtos naturais