Context
Perfect for the lunch box and for snacks in between meals, Atilatte cheese sticks are made with top grade milk, bringing all the quality and healthiness of dairy products. We were challenged to develop packaging with a focus on children, considering the possibility of unit sales of 8 sticks stand up pouches (SUP) packages.

What we did in this project
Packaging design.

Development
Our goal was to develop fun packaging that would not only generate connections with children but also draw the attention of the adult public at the point of sale. A playful universe inhabited by “long” animals was created which fitted perfectly into the stick shape. The vibrant color palette packaging helped decorate the kid’s lunch boxes and make snack breaks for the little ones even more enjoyable.