OBA REUSABLE GROCERY BAGS

Year: 2022
Category: Collectibles

Context
Who said reusable grocery bags can't be beautiful enough to energize the life of those who use them? With that in mind, we've developed colorful bags that can be used not only when shopping, but also in any daily activities.

What we did in this project
Packaging design.

Development
We have developed 4 different bags which work as an invitation to sustainability. With “Rediscover Brazil” as theme, they portray scenes from the north, northeast and south of the country, with plants, animals and foods characteristic of each region.
In addition to being reusable and collectible, one of the goals was to bring more color and Brazilianness to the stores and to the consumers’ daily.