Year: 2018
Category: Food
3D and Illustrations: Melt

Atilatte is a dairy production company located in the interior of São Paulo managed by a family that has always lived off what they produced in their land. In 1970 with the management of dairy cows they found a way to fulfill a mission in the world: to deliver the best milk possible to their consumers. Years later, milk was transformed into products such as yogurts, curds and sour cream.

In 2018, the brand felt the need to renew its positioning and packaging.

What did we do?
Branding, design and packaging development.

All yogurts are produced at the farm with the highest quality standards and transparency in the process. To highlight these characteristics, we suggested transparent packaging. The hand-drawn illustrations with “vintage” style were intended to show the same care applied to production, in addition to rescuing the dairy tradition.

Strong colors were used to highlight the packaging at the point of sale. The skimmed products gained stripes, not only to differentiate them from whole milk, but also to bring life to the plastic bottles.

Together with the suppliers a new mold was developed to meet the project’s needs. The combination of the transparent sleeve with the square bottles is a novelty for the category and created differentiation for the brand at the point of sale.