Context
Com o absoluto sucesso das sopas desidratadas, a Holy Foods ampliou seu portfólio com uma nova linha de macarrões proteicos em cinco deliciosos sabores. Os produtos seguem os mesmos princípios das sopas, tanto na composição das receitas — sem glúten, sem sal, com baixíssimo teor de sódio — quanto na premissa da marca de criar comfort foods que são práticas e deliciosas.

What we did in this project
Packaging design.

Development
For the packaging design, Holy Foods aimed to maintain continuity with its soup line, which is known for its vibrant color scheme that stands out on store shelves. We extended these vibrant colors to the pasta, enhancing the packaging’s visual appeal and helping to differentiate each flavor.

Designed for a younger audience, the pasta offers functional benefits with its high protein content, making it perfect for pre- or post-workout meals. The design brings a bold and charismatic typography that highlights each flavor name, while the photos showcase the creamy texture of the pasta, making sure consumers see how the dish looks when prepared. Unique product features are communicated through a clear iconographic system on the packaging, making it easy for consumers to understand the benefits at a glance.