Context
Holy Foods launched a new product line at Bio Brazil Fair / Natural Tech 2025, combining the brand’s signature convenience and nutrition: Super Oats. We designed the packaging and product identity, capturing in a vibrant stand-up pouch the concept of a functional, versatile food with an innovative edge for the Brazilian market.

What we did in this project
Packaging design.

Development
Super Aveia hits the shelves in three flavor combinations: Strawberry & Cranberry, Peanut & Banana, and Chocolate & Banana. With 15g of protein per serving and a blend of essential vitamins and minerals, it’s a complete and wholesome choice for breakfast, snacks, or even dessert.

One of the main challenges of the project was fitting a large amount of information into a compact layout. The “Super Oats” logo was custom-designed for the product, with a condensed shape, friendly strokes, and bold curves that give it a relaxed and approachable feel. The “first 4-in-1 oats” concept is prominently featured on the front panel, showcasing its versatility: porridge, overnight oats, pancakes, and cakes.

The packaging gains personality through ingredient illustrations developed by our team. These elements feature soft textures and dynamic compositions that suggest movement. A bold and cheerful color system distinguishes each SKU while maintaining consistency across the Holy Foods portfolio.

Enhancing the consumer experience was a top priority. We highlighted product benefits in a playful and accessible way, using direct, friendly language. On the back panel, an illustrated step-by-step guide explains how to prepare the oats in different ways, making it simple and inviting. A QR code links to additional recipe ideas—expanding the possibilities without compromising the layout.