Context
Pati Piva, a renowned sweet shop known for its sophisticated and delicious sweets, approached us for our expertise in creating packaging design for their Easter collection.

What we did in this project
Packaging design.

Development
The starting point of our concept was the idea of incorporating illustrations into various packaging formats. Inspired by the impressionist art movement, particularly the works of masters such as Claude Monet and Pierre-Auguste Renoir, we aimed to create a charming and lively scene. An illustration featuring rabbits freely roaming through a flowery field, accentuated by bold brushstrokes, served as the focal point and set the tone for the campaign, bringing a sense of delight. Each package underwent meticulous design, with the carefully crafted illustration applied in various scales to achieve a distinctive visual harmony across the collection. Additionally, areas with solid colors were strategically reserved to highlight product information, further enhancing the overall presentation and adding to the festive atmosphere of this special occasion.