Context
Maria Antonieta is a fusion of a French bistro, bakery, pastry shop, and chocolaterie. Every creation from the brand is intricately detailed and, consequently, charming. Renowned for its commitment to delivering exceptionally high-quality offerings, the idea of introducing a private label food line naturally emerged. In this context, the jams take center stage, not only for their delightful flavors but also for their promise to adorn the tables of the most sophisticated consumers, with a product targeted at the luxury food market.

What we did in this project
Packaging design.

Development
To elevate this product, we've introduced a secondary packaging (box) that transforms the jams into tastefully giftable items. The hot stamping technique imparts a touch of Versailles luxury, while the realistic illustrations engage the senses and captivate the taste buds. Additionally, a special dieline with a front display allows the label on the jar to be showcased. Distinct colors associated with each flavor contribute to a refined aesthetic, ensuring an attractive presentation at the point of sale.