Context
Following the success of its Cheese Sticks for children, Atilatte decided to expand the line with Yogurt Sticks that turn into popsicles when frozen. The new products offer an additional protein option for lunchboxes and between-meal snacks. The launch includes two fruit flavors: Strawberry and Mixed Fruit.

What we did in this project
Packaging Design

Development

The tall, narrow sachet format presented a challenge already encountered in the Cheese Sticks project: fitting all required information into a limited space while keeping the packaging engaging for children and clearly communicating health and convenience benefits to parents, the key purchase decision-makers.
To solve this, we created two new characters built from the yogurt ingredients themselves. The centipede is composed of strawberries in varying shades, while the chameleon is formed by the combination of papaya, banana, and apple.
This approach allows the brand to continue telling its story and reinforcing a playful visual territory that has already resonated with young consumers. A vibrant color palette brings energy and personality to this universe. The stand-up pouch, which contains eight sachets, four of each flavor, features a neutral color that connects both products and unifies the line.