{"id":4170,"date":"2026-11-12T17:21:01","date_gmt":"2026-11-12T20:21:01","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&p=4170"},"modified":"2026-11-13T17:17:29","modified_gmt":"2026-11-13T20:17:29","slug":"holymac","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/holymac\/","title":{"rendered":"HolyMac"},"content":{"rendered":"

HOLY MAC<\/em><\/span><\/span><\/i><\/h2><\/div>
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Year:<\/strong> 2024
\nCategory:<\/strong> Food
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Context<\/strong>
\nCom o absoluto sucesso das sopas desidratadas, a Holy Foods ampliou seu portf\u00f3lio com uma nova linha de macarr\u00f5es proteicos em cinco deliciosos sabores. Os produtos seguem os mesmos princ\u00edpios das sopas, tanto na composi\u00e7\u00e3o das receitas \u2014 sem gl\u00faten, sem sal, com baix\u00edssimo teor de s\u00f3dio \u2014 quanto na premissa da marca de criar comfort foods que s\u00e3o pr\u00e1ticas e deliciosas.<\/p>\n

What we did in this project<\/strong>
\nPackaging design.<\/p>\n

Development
\n<\/strong>For the packaging design, Holy Foods aimed to maintain continuity with its soup line, which is known for its vibrant color scheme that stands out on store shelves. We extended these vibrant colors to the pasta, enhancing the packaging\u2019s visual appeal and helping to differentiate each flavor.<\/p>\n

Designed for a younger audience, the pasta offers functional benefits with its high protein content, making it perfect for pre- or post-workout meals. The design brings a bold and charismatic typography that highlights each flavor name, while the photos showcase the creamy texture of the pasta, making sure consumers see how the dish looks when prepared. Unique product features are communicated through a clear iconographic system on the packaging, making it easy for consumers to understand the benefits at a glance.<\/p>\n

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