{"id":4119,"date":"2026-10-29T15:50:11","date_gmt":"2026-10-29T18:50:11","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=4119"},"modified":"2026-10-29T15:50:11","modified_gmt":"2026-10-29T18:50:11","slug":"batuqui-brazilian-bites","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/batuqui-brazilian-bites\/","title":{"rendered":"Batuqui Brazilian Bites"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4138\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01.jpg\" width=\"2560\" height=\"2000\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01.jpg 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-300x234.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-1024x800.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-768x600.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-1536x1200.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-2048x1600.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-15x12.jpg 15w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_01-350x273.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>BATUQUI BRAZILIAN BITES<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2026<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nBatuqui, a Brazilian restaurant in the United States, decided to bring its flavors to retail with its first line of six gourmet frozen savory snacks. The packaging needed to introduce products still relatively unfamiliar to American consumers, address the challenges of bilingual communication, and stand out in the premium segment.<br \/>\nThe challenge was to create a vibrant yet sophisticated Brazilian identity that could connect with new audiences without relying on the country\u2019s most obvious cultural symbols, while remaining recognizable to the Brazilian community.\n<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nPackaging Design.<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\">To create a Brazilian identity beyond the obvious, we turned to the country\u2019s rich flora as the starting point for the project. Expressive botanical illustrations, exclusively hand-drawn, depict native species such as andiroba flowers, giant water lilies, buriti palms, a\u00e7a\u00ed, annatto, and Brazil nut trees. The organic linework reinforces the artisanal nature of the products while elevating their perceived quality.<br \/>\nThe vibrant color palette also helps organize the product line: each flavor\u2019s primary color reappears as an accent on the other packages. This system distinguishes the varieties while creating a cohesive and recognizable presence in the freezer aisle.<br \/>\nSince the stand-up pouches are opaque, realistic and appetizing food photography takes center stage, showcasing the shape, texture, and filling of each savory snack. English is given greater prominence to make the products easier for American consumers to understand, while Portuguese ensures clear identification for Brazilian expats. The message \u201cgood for party snacks\u201d highlights a consumption occasion and encourages trial.<br \/>\nThe result is a product line that feels distinctly Brazilian without being literal, artisanal without looking rustic, and sophisticated without losing its vibrant energy.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4137\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02.jpg 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-2048x1152.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_02-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4136\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_03.jpg\" width=\"2560\" height=\"2130\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/Site_Batuqui_03.jpg 2560w, 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