{"id":4084,"date":"2026-10-08T11:04:18","date_gmt":"2026-10-08T14:04:18","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=4084"},"modified":"2026-10-08T11:04:18","modified_gmt":"2026-10-08T14:04:18","slug":"casa-da-sobremesa","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/casa-da-sobremesa\/","title":{"rendered":"Casa da Sobremesa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4086\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1.jpg\" width=\"2160\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1.jpg 2160w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-300x200.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-1024x683.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-768x512.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-1536x1024.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-2048x1365.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-18x12.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_03-1-350x233.jpg 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>CASA DA SOBREMESA<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2026<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nFor 30 years, Casa da Sobremesa has been part of the emotional fabric of Campinas, S\u00e3o Paulo, the city where it was founded. Its desserts have been present at family celebrations and shared moments of joy, building a connection that spans generations. More than a well-known name, it has become a beloved brand for those who grew up with it.<br \/>\nAs the brand reached its 30th anniversary, there was a need to update its visual identity and more accurately reflect the quality and sophistication already associated with its products. The challenge was to evolve without breaking away from the history it had built: preserving a sense of familiarity for long-time customers while making the brand relevant to new audiences.<br \/>\nIt was also important to create a consistent presence across every touchpoint, from online communication to packaging, preparing Casa da Sobremesa for the next chapter of its business.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nVisual Identity and Packaging Design<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\">Before we started designing, we went into the kitchen in search of the visual codes that already belonged to Casa da Sobremesa. For several hours, we closely followed the entire production process. Among batters, fillings, and finishing touches, our attention turned to the pastry chefs, who decorated each cake by hand using precise, repeated circular movements. These gestures require technique, skill, and care, giving each cake the unique touch of the hands that decorate it. That was where we found the graphic essence of the brand.<br \/>\nThe shapes created by different piping tips were mapped and transformed into modules, patterns, seals, and frames. This repertoire became the foundation of a distinctive visual system, built from observing the brand\u2019s everyday processes and a craft that is uniquely Casa da Sobremesa\u2019s. The same gestures that shape its desserts now also shape the brand.<br \/>\nThe new identity preserves important elements of the brand\u2019s history while presenting them from a new perspective. Green, already familiar to customers, was retained in deeper, more elegant shades. The palette was expanded with colors inspired by chocolate and buttercream, creating a warm and sophisticated universe. The typography balances the classic spirit of the pastry shop with contemporary compositions, while the art direction places the products at the heart of the experience.<br \/>\nDesigned to work seamlessly within the day-to-day business, the graphic system adapts to different formats and scales, from seals to storefronts, packaging to uniforms and social media. Every application reinforces the identity without competing with the desserts, which remain the true protagonists.<br \/>\nThe result brings a contemporary expression to what Casa da Sobremesa has always been at its core: a brand built on tradition, care, and craftsmanship, now translated into a recognizable, consistent, and truly distinctive visual language.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4105\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_02.gif\" width=\"1920\" height=\"270\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div 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no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" height=\"100%\" style=\"margin:0px 0px -5px 0px;\"autoplay loop muted playsinline>\n<source src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Marca.mp4\" type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-1043\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg\" width=\"1080\" height=\"1080\" alt=\"identidade loja produtos naturais\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg 1080w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-300x300.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-1024x1024.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-150x150.jpg 150w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-5\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4103\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_07.gif\" width=\"2560\" height=\"1440\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-6\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4096\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06.jpg\" width=\"2160\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06.jpg 2160w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-300x200.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-1024x683.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-768x512.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-1536x1024.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-2048x1365.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-18x12.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_06-350x233.jpg 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-7\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4095\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_09-1536x864.jpg 1536w, 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class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4094\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10.jpg\" width=\"2160\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10.jpg 2160w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-300x200.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-1024x683.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-768x512.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-1536x1024.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-2048x1365.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-18x12.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_10-350x233.jpg 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-4102\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/CasaDaSobremesa_Behance_11.gif\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div 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