{"id":3725,"date":"2026-01-22T17:58:46","date_gmt":"2026-01-22T20:58:46","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=3725"},"modified":"2026-01-22T18:00:53","modified_gmt":"2026-01-22T21:00:53","slug":"atilatte-sticks-iogurte","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/atilatte-sticks-iogurte\/","title":{"rendered":"Atilatte Sticks de Iogurte"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3727\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-scaled.png\" width=\"2560\" height=\"2133\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-scaled.png 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-300x250.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-1024x853.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-768x640.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-1536x1280.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-2048x1707.png 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-14x12.png 14w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_01-350x292.png 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>ATILATTE'S YOGURT STICKS<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2025<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nFollowing the success of its <a href=\"https:\/\/meltdesign.com.br\/en\/portfolio\/sticks-atilatte\/\" target=\"_blank\" rel=\"noopener\">Cheese Sticks<\/a> for children, Atilatte decided to expand the line with Yogurt Sticks that turn into popsicles when frozen. The new products offer an additional protein option for lunchboxes and between-meal snacks. The launch includes two fruit flavors: Strawberry and Mixed Fruit.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nPackaging Design<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\">The tall, narrow sachet format presented a challenge already encountered in the Cheese Sticks project: fitting all required information into a limited space while keeping the packaging engaging for children and clearly communicating health and convenience benefits to parents, the key purchase decision-makers.<br \/>\nTo solve this, we created two new characters built from the yogurt ingredients themselves. The centipede is composed of strawberries in varying shades, while the chameleon is formed by the combination of papaya, banana, and apple.<br \/>\nThis approach allows the brand to continue telling its story and reinforcing a playful visual territory that has already resonated with young consumers. A vibrant color palette brings energy and personality to this universe. The stand-up pouch, which contains eight sachets, four of each flavor, features a neutral color that connects both products and unifies the line.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3730\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2.png\" width=\"1920\" height=\"1536\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-300x240.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-1024x819.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-768x614.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-1536x1229.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-15x12.png 15w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_02-2-350x280.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"fluid-object h3 is-no-control no-control-mobile-autoplay hasnt-poster object-size self-video\" style=\"padding-top: 80%\"><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video data-keepplaying class=\"wp-video-shortcode\" id=\"video-3725-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" muted=\"muted\" playsinline><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_03.mp4?_=1\"><\/source><\/video><\/div><\/div><img decoding=\"async\" class=\"wp-image-3731\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_03.mp4\" width=\"3000\" height=\"2400\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container desktop-hidden tablet-hidden mobile-hidden\" style=\"z-index: 2;\" id=\"row-unique-3\"><div class=\"row col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left 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src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg\" width=\"1080\" height=\"1080\" alt=\"identidade loja produtos naturais\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg 1080w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-300x300.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-1024x1024.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-150x150.jpg 150w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-4\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3733\" 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class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3734\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05.jpg\" width=\"2160\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05.jpg 2160w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-300x150.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-1024x512.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-768x384.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-1536x768.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-2048x1024.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-18x9.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_05-350x175.jpg 350w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-6\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3735\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06.png\" width=\"1920\" height=\"1536\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06-300x240.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06-1024x819.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06-768x614.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_06-1536x1229.png 1536w, 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><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3736\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MELT_Site_AtilatteStickIogurte_07.gif\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-8\"><div class=\"row no-top-padding no-bottom-padding no-h-padding 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