{"id":3618,"date":"2025-12-17T17:29:22","date_gmt":"2025-12-17T20:29:22","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=3618"},"modified":"2026-03-05T11:48:16","modified_gmt":"2026-03-05T14:48:16","slug":"mama-irene","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/mama-irene\/","title":{"rendered":"Mama Irene"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3620\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_01-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>Mama Irene<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2025<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3652\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN.png\" width=\"1654\" height=\"645\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN.png 1654w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-300x117.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-1024x399.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-768x299.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-1536x599.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-18x7.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_MamaIrene_EN-350x136.png 350w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nMama Irene is an award-winning Greek brand of artisanal pasta, present in Michelin-starred restaurants and prestigious retailers such as Galeries Lafayette in Paris.<br \/>\nWith the growth of exports and global visibility, the founding family decided to invest in a new visual identity, one that would highlight the quality of their products while reinforcing their international presence.<br \/>\nOver time, as more elements such as awards and certifications were added to the packaging without a clear system, the design became cluttered. The lack of hierarchy compromised product recognition, resulting in packaging that no longer reflected the sophistication of a brand acclaimed worldwide.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nVisual Identity and Packaging Design<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\">The new brandmark was designed to capture the handcrafted essence of artisanal pasta while honoring the family\u2019s tradition. It stands out on the packaging and leaves a lasting impression on consumers.<\/p>\n<p style=\"text-align: left;\">Illustrations were created to bring each pasta variety to life: fusilli became curly hair, orzo formed the treetop, and together they built Mamaland, a whimsical world where one can slide down a tagliatelle or dive into a pool of tomato sauce. Each product received its own illustrated representation, making the different varieties easier to distinguish.To organize the wealth of information the brand needed to communicate, we developed a system of seals and badges. This structure made it easier to present details in both Greek and English, eliminating the clutter of previous layouts.<\/p>\n<p style=\"text-align: left;\">The main challenge was to convey the brand\u2019s playful spirit without slipping into childishness, balancing lightness with sophistication in line with the high quality already recognized by consumers worldwide. The brand palette combines the Greek flag\u2019s colors with vibrant accents of orange and light blue, creating contrast and freshness.<br \/>\nTypography reinforces this universe, blending modernity and tradition to express a unique positioning in the global market. On the packaging, all visual elements were restructured with clear hierarchy, ensuring easy navigation and communication. A dedicated product color palette was also introduced: vivid tones distinguish each SKU, while base colors play a key role across ranges\u2014navy blue for the traditional line and white for the organic line.<\/p>\n<p style=\"text-align: left;\">The process struck a balance between Greek heritage and the founders\u2019 spontaneity, resulting in a brand that is vibrant, authentic, and proud of its origins. By avoiding Italian clich\u00e9s commonly used in the pasta category, Mama Irene asserts its Greek identity with confidence\u2014standing out for its uniqueness, memorability, and cultural expression.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3622\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02.png\" width=\"1920\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02-300x225.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02-1024x768.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02-768x576.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_02-1536x1152.png 1536w, 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https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-300x169.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-1024x576.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-768x432.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-1536x864.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-18x10.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_03-350x197.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container desktop-hidden tablet-hidden mobile-hidden\" style=\"z-index: 2;\" id=\"row-unique-3\"><div class=\"row col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" height=\"100%\" style=\"margin:0px 0px -5px 0px;\"autoplay loop muted playsinline>\n<source src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Marca.mp4\" type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-1043\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg\" width=\"1080\" height=\"1080\" alt=\"identidade loja produtos naturais\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg 1080w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-300x300.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-1024x1024.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-150x150.jpg 150w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-4\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n<div class=\"uncode-twentytwenty\" >\n\t<div class=\"twentytwenty-container\">\n\t\t<img decoding=\"async\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MamaIrene_Before.jpg\"  width=\"2560\" height=\"1440\">\n\t\t<img decoding=\"async\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MamaIrene_After.jpg\" width=\"2560\" height=\"1440\">\n\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-5\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3627\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05.png\" width=\"1920\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-300x225.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-1024x768.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-768x576.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-1536x1152.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-16x12.png 16w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_05-350x263.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-6\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3628\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_06.gif\" width=\"1600\" height=\"900\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-7\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3629\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07.jpg\" width=\"1920\" height=\"1079\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-1024x575.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-1536x863.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_07-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-8\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3630\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08_1.gif\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-9\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3631\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08.png\" width=\"1920\" height=\"1305\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-300x204.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-1024x696.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-768x522.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-1536x1044.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-18x12.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_08-350x238.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-10\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-3618-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_09.mp4?_=1\"><\/source><a href=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_09.mp4\">https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_09.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-11\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3633\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10.jpg\" width=\"1920\" height=\"1039\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-300x162.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-1024x554.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-768x416.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-1536x831.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_10-350x189.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-12\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-3618-2\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_1.mp4?_=2\"><\/source><a href=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_1.mp4\">https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_1.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-12\" data-row=\"script-row-unique-12\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-12\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-13\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3635\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2.jpg\" width=\"1920\" height=\"1081\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-1024x577.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-1536x865.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_11_2-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-14\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3636\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_12-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-14\" data-row=\"script-row-unique-14\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-14\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-15\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3637\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13.png\" width=\"1920\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-300x225.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-1024x768.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-768x576.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-1536x1152.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-16x12.png 16w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_13-350x263.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-15\" data-row=\"script-row-unique-15\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-15\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-16\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3638\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_14-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-16\" data-row=\"script-row-unique-16\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-16\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-17\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3639\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_16-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-17\" data-row=\"script-row-unique-17\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-17\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-18\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3640\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17.png\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-300x169.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-1024x576.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-768x432.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-1536x864.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-18x10.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_MamaIrene_17-350x197.png 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-18\" data-row=\"script-row-unique-18\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-18\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-19\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div 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class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" style=\"max-width:1440px; margin-left:auto; margin-right:auto;\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"uncode-missing-media\" src=\"https:\/\/via.placeholder.com\/500x500.png?text=media+not+available&amp;w=500&amp;h=500\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-20\" data-row=\"script-row-unique-20\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-20\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-21\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-justify pos-center align_left column_child col-lg-9 one-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap titulo\"><div class=\"heading-text el-text alpha-anim animate_when_almost_visible\" ><h2 class=\"font-122221 h1 font-weight-300 text-uppercase\" ><span>Featured in<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap falam\"><div class=\"heading-text el-text\" ><h6 class=\"font-204668 h6 font-weight-400 text-color-jevc-color text-uppercase\" ><span>Confira onde este projeto foi destaque<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-owl-nav-wrap\"><div class=\"uncode-owl-nav-out skin-inherit\"><div class=\"uncode-owl-nav   dots-look-default pos-rel h-align-left owl-nav-no-block-padding arrows-outline animated-arrows-default font-122221 h3 no-width\" data-target=\"#gallery-8218922\" data-dots=\"classic\"><div class=\"uncode-owl-nav-in uncode-owl-nav-waiting\"><div 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carousel-overflow-visible  publis\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-821891\" class=\"owl-carousel owl-element owl-height-auto\" data-navmobile=\"false\" data-navspeed=\"400\" data-autoplay=\"false\" data-stagepadding=\"0\" data-lg=\"3\" data-md=\"3\" data-sm=\"1\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-content-left tmb-image-anim tmb-bordered show-title-always tmb-id-3822  tmb-img-ratio tmb-content-under tmb-media-first tmb-no-bg\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-blur\" data-cursor-title=\"true\" data-tooltip-class=\"tool\" data-tooltip-text=\"VEJA MAIS\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a role=\"button\" tabindex=\"-1\" href=\"https:\/\/worldbranddesign.com\/mama-irenes-new-visual-identity-and-packaging-design-by-melt-design\/\" class=\"pushed\" target=\"_blank\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-3822\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/MamaIrene-uai-1440x1440.jpg\" width=\"1440\" height=\"1440\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"t-entry-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"t-entry-text-tc single-block-padding\"><div class=\"t-entry\"><p class=\"t-entry-excerpt\">09.01.2026<\/p><h3 class=\"t-entry-title font-100197 h2 font-weight-300 title-scale\"><a href=\"https:\/\/worldbranddesign.com\/mama-irenes-new-visual-identity-and-packaging-design-by-melt-design\/\" target=\"_blank\">Mama Irene\u2019s New Visual Identity and Packaging Design by Melt Design<\/a><\/h3><div class=\"spacer spacer-one half-space\"><\/div><p class=\"t-entry-meta\"><span>World Brand Design Society<\/span><\/p><\/div><\/div>\n\t\t\t\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-21\" data-row=\"script-row-unique-21\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-21\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Mama IreneAno: 2025 Setor: Alimenta\u00e7\u00e3o Contexto Mama Irene \u00e9 uma marca de massas artesanais da Gr\u00e9cia premiada internacionalmente, presente em [...]","protected":false},"author":1,"featured_media":3622,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[4,3],"class_list":["post-3618","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-embalagem","portfolio_category-identidade-visual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mama Irene - MELT | Branding e Design<\/title>\n<meta name=\"description\" content=\"Com ilustra\u00e7\u00f5es que trazem a tona o sabor do produto, o projeto conta com 6 SKUs que s\u00e3o identificados de forma intuitiva e envolvente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meltdesign.com.br\/en\/portfolio\/mama-irene\/\" \/>\n<meta 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