{"id":3579,"date":"2025-12-11T09:42:59","date_gmt":"2025-12-11T12:42:59","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=3579"},"modified":"2025-12-18T14:01:25","modified_gmt":"2025-12-18T17:01:25","slug":"condimenta","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/condimenta\/","title":{"rendered":"Condimenta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3593\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_01-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>Condimenta<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2024<br \/>\n<strong>Category:<\/strong> Service<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3656\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN.png\" width=\"1654\" height=\"645\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN.png 1654w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-300x117.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-1024x399.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-768x299.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-1536x599.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-18x7.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Premios_SelosInternos_Condimenta_EN-350x136.png 350w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nCondimenta is a small consultancy specialized in food safety management and strategic support for bars, restaurants, and food service operations. The project included brand strategy, the creation of a new name, and visual identity. The challenge was to translate technical expertise and close relationships with clients and nutritionists into a brand that conveys trust, supports business model expansion, and enhances perceived value.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nBrand Strategy, Naming and Visual Identity<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\">Condimenta derives from the word condiment, which in culinary terms refers to a substance (herb, vegetable, spice, salt, pepper, etc.) added to food to enhance its flavor, aroma, or taste, essentially a seasoning. For the business, Condimenta symbolizes the \u201cextra something,\u201d the decisive factor for the success of food service companies.<\/p>\n<p style=\"text-align: left;\">As an identity, the brand takes the form of a pepper shaker, emphasizing the concept behind the name. Phrases from the strategy phase come to life through illustrations and collages in a playful, approachable, and direct manner. Examples include \u201cThe touch your business was missing\u201d, \u201cA pinch of efficiency\u201d, \u201cHaving specialists is what eases the pressure\u201d, \u201cLower the heat, boost your management.\u201d<\/p>\n<p style=\"text-align: left;\">We structured a strong brand capable of attracting nutritionists to the affiliation model while also communicating the benefits of partnering with a specialized consultancy to restaurant owners. The brand needed to educate the market, convey trust, and highlight competitive advantages over superficial existing solutions. Beyond consolidating the new value proposition, the goal was to create an identity that was serious and technical yet modern and approachable, connecting with a young and discerning audience.<\/p>\n<p style=\"text-align: left;\">The company doubled its revenue within five months of implementing the full project and received feedback such as \u201cAfter receiving the proposal and engaging more with the brand, I understood how serious the work you do really is.\u201d Condimenta differentiates itself by giving visibility to the nutrition profession, valuing technical processes, and at the same time connecting with the reality of bar and restaurant owners. The result is a consistent brand that represents both the seriousness required in food safety and the clarity and lightness needed to educate and win over clients.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"fluid-object h3 is-no-control no-control-mobile-autoplay hasnt-poster object-size self-video\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video data-keepplaying class=\"wp-video-shortcode\" id=\"video-3579-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" muted=\"muted\" playsinline><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_V02_02.mp4?_=1\"><\/source><\/video><\/div><\/div><img decoding=\"async\" class=\"wp-image-3607\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_V02_02.mp4\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3594\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_03-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_03-scaled.jpg 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_03-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_03-1024x576.jpg 1024w, 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no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3615\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-scaled.jpg 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-2048x1152.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/12\/MELT_Site_Condimenta_04-1-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container desktop-hidden tablet-hidden mobile-hidden\" style=\"z-index: 2;\" id=\"row-unique-4\"><div class=\"row col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" height=\"100%\" style=\"margin:0px 0px -5px 0px;\"autoplay loop muted playsinline>\n<source src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Marca.mp4\" type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-1043\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg\" width=\"1080\" height=\"1080\" alt=\"identidade loja produtos naturais\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado.jpg 1080w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-300x300.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-1024x1024.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/01\/FeelLife_Timbrado-150x150.jpg 150w, 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id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-6\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" 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