{"id":3543,"date":"2025-11-25T13:06:03","date_gmt":"2025-11-25T16:06:03","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=3543"},"modified":"2025-12-18T14:01:47","modified_gmt":"2025-12-18T17:01:47","slug":"panettone-iguatemi","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/panettone-iguatemi\/","title":{"rendered":"Panettone Iguatemi"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-0\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>PANETTONE IGUATEMI<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2025<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nIguatemi pioneered the first shopping centre in Brazil in 1966 and is one of the leading full-service companies in the shopping mall, leisure, and entertainment sector. Every year-end, the group translates its fashion-forward, sophisticated universe into exclusive experiences and products to boost sales and strengthen customer loyalty. Among them are the panettones developed in partnership with Pati Piva, a brand renowned for its artisanal excellence. For this edition, we created a packaging design that represents Christmas in a contemporary, elegant, and universal way, with layouts that integrate harmoniously with the different holiday decorations of the group\u2019s 15 shopping malls across Brazil.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nPackaging Design.<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong>The project presents a modern and original interpretation of the Christmas aesthetic, moving away from traditional decorative elements. The layout also adapts seamlessly to various festive environments without being tied to the visual identity of any specific mall.<br \/>\nThe result is a sophisticated graphic composition, with visual elements that evoke the holiday spirit in an elegant and modern manner. The color palette features deeper shades of red and green inspired by the Christmas universe, alongside brighter tones such as pink and vibrant green that bring a youthful, fashion-forward touch. The typography follows a minimalist style, aligning with both Pati Piva\u2019s premium positioning and Iguatemi\u2019s characteristic elegance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-1\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-190768-642-870-514\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper no-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-id-3548  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/2_MELT_Site_PanettoneIguatemi_Render_4-1.png\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-190768-642-870-514\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/2_MELT_Site_PanettoneIguatemi_Render_4-1-300x169.png'\" data-lb-index=\"0\"><div 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https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-2048x1152.jpg 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-18x10.jpg 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/11\/4_MELT_Site_PanettoneIguatemi_Render_2_bordo-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-4\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-190768-642-870-514\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper no-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div 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