{"id":345,"date":"2021-06-19T21:06:52","date_gmt":"2021-06-19T21:06:52","guid":{"rendered":"https:\/\/meltdesign.com.br\/novo\/?post_type=portfolio&p=345"},"modified":"2023-09-05T15:23:15","modified_gmt":"2023-09-05T18:23:15","slug":"acai-mescla","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/acai-mescla\/","title":{"rendered":"A\u00e7a\u00ed Mescla Foods"},"content":{"rendered":"

A\u00c7A\u00cd MESCLA<\/em><\/span><\/span><\/i><\/h2><\/div>
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Year:<\/strong> 2019
\nCategory:<\/strong> Food
\nIllustrations:<\/strong> Melt
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Context
\n<\/b>Mescla is a food export business. Their a\u00e7a\u00ed was about to be sold abroad to the final consumer (B2C) in three different flavors: plain, banana and guaran\u00e1. And so they came to us.<\/p>\n

What we did in this project<\/b>
\nPackaging design.<\/p>\n

Development<\/b><\/p>\n

We believe that a 100% Brazilian product deserves a packaging filled with all the country's \u201cbossa\u201d, vibrating with the energy of its flora and fauna. Our goal was to draw attention at the point of sale and, at the same time, evidence the product\u2019s country of origin (Brazil) using it as an emotional attribute.<\/p>\n

Usually, a\u00e7a\u00ed is exported in-natura to other countries, but when a mixture of water and other ingredients is added later in the food processing, it \u00a0loses its healthy product essence.<\/p>\n

Mescla, on the other hand, exports the pure a\u00e7a\u00ed as a ready-made sorbet. When presented to foreign importers, the label immediately conveyed an image of a natural, premium-quality product, transforming the way A\u00e7a\u00ed Mescla was seen in worldwide locations such as Dubai and Indonesia.<\/p>\n

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