{"id":3330,"date":"2025-06-11T16:25:43","date_gmt":"2025-06-11T19:25:43","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=3330"},"modified":"2025-11-11T10:30:30","modified_gmt":"2025-11-11T13:30:30","slug":"super-aveia-holy-foods","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/super-aveia-holy-foods\/","title":{"rendered":"Super Aveia Holy Foods"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"fluid-object h3 is-no-control no-control-mobile-autoplay hasnt-poster object-size self-video\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-3330-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" muted=\"muted\"><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/HolyFoods_SuperAveia_3D_rotation.mp4?_=1\"><\/source><\/video><\/div><\/div><img decoding=\"async\" class=\"wp-image-3332\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/HolyFoods_SuperAveia_3D_rotation.mp4\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>Super Aveia Holy Foods<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2025<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nHoly Foods launched a new product line at Bio Brazil Fair \/ Natural Tech 2025, combining the brand\u2019s signature convenience and nutrition: Super Oats. We designed the packaging and product identity, capturing in a vibrant stand-up pouch the concept of a functional, versatile food with an innovative edge for the Brazilian market.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nPackaging design.<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong>Super Aveia hits the shelves in three flavor combinations: Strawberry &amp; Cranberry, Peanut &amp; Banana, and Chocolate &amp; Banana. With 15g of protein per serving and a blend of essential vitamins and minerals, it\u2019s a complete and wholesome choice for breakfast, snacks, or even dessert.<\/p>\n<p style=\"text-align: left;\">One of the main challenges of the project was fitting a large amount of information into a compact layout. The \u201cSuper Oats\u201d logo was custom-designed for the product, with a condensed shape, friendly strokes, and bold curves that give it a relaxed and approachable feel. The \u201cfirst 4-in-1 oats\u201d concept is prominently featured on the front panel, showcasing its versatility: porridge, overnight oats, pancakes, and cakes.<\/p>\n<p style=\"text-align: left;\">The packaging gains personality through ingredient illustrations developed by our team. These elements feature soft textures and dynamic compositions that suggest movement. A bold and cheerful color system distinguishes each SKU while maintaining consistency across the Holy Foods portfolio.<\/p>\n<p style=\"text-align: left;\" class=\" translation-block\">Enhancing the consumer experience was a top priority. We highlighted product benefits in a playful and accessible way, using direct, friendly language. On the back panel, an illustrated step-by-step guide explains how to prepare the oats in different ways, making it simple and inviting. A QR code links to additional recipe ideas\u2014expanding the possibilities without compromising the layout.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-3341\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3.jpg 2560w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/06\/holy-foods-super-aveia-3-2048x1152.jpg 2048w, 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