{"id":2883,"date":"2025-03-03T14:32:49","date_gmt":"2025-03-03T17:32:49","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=2883"},"modified":"2025-07-01T18:54:07","modified_gmt":"2025-07-01T21:54:07","slug":"sucos","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/sucos\/","title":{"rendered":"Sucos 100% Fruta"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg has-no-control\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"fluid-object h3 is-no-control no-control-mobile-autoplay hasnt-poster object-size self-video\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video data-keepplaying class=\"wp-video-shortcode\" id=\"video-2883-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" muted=\"muted\" playsinline><source type=\"video\/mp4\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/03\/MELT_Portfolio_Oba_Sucos.mp4?_=1\"><\/source><\/video><\/div><\/div><img decoding=\"async\" class=\"wp-image-2998\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2025\/03\/MELT_Portfolio_Oba_Sucos.mp4\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>100% Fruit Juices<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2024<br \/>\n<strong>Category:<\/strong> Food<br \/>\n<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nOBA Hortifruti has a carefully curated product portfolio, and its juice line is no exception. Made with 100% fruit and no added sugar, these special products deserved packaging that matched their quality.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nPackaging design.<\/p>\n<p style=\"text-align: left;\"><strong>Development<br \/>\n<\/strong>This project presented exciting challenges for our team. With five distinct flavors, each SKU required a strong visual identity to avoid consumer confusion. At the same time, the entire line needed to convey a sense of healthiness without falling into clich\u00e9s while standing out on the shelves and reflecting the brand\u2019s signature vibrancy.<\/p>\n<p style=\"text-align: left;\">To break away from the conventional fruit photography commonly seen on competing products, we opted for simplified illustrations of each ingredient, enriched with intricate details that make each composition unique. Layered elements create exclusive patterns for each flavor, while a vibrant color palette gives every package its own personality\u2014ensuring they are distinctive and instantly recognizable by the brand\u2019s audience.<\/p>\n<p style=\"text-align: left;\">A line that not only delights the eyes but also brings more color, joy, and flavor to every table.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container desktop-hidden tablet-hidden mobile-hidden\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div 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class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Sucos 100% frutaAno: 2024 Setor: Alimenta\u00e7\u00e3o Contexto O OBA Hortifruti possui um portf\u00f3lio de produtos cuidadosamente selecionados, e sua linha [...]","protected":false},"author":1,"featured_media":2885,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[4],"class_list":["post-2883","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-embalagem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sucos 100% Fruta - MELT | Branding e Design<\/title>\n<meta name=\"description\" content=\"Com ilustra\u00e7\u00f5es que trazem a tona o sabor do produto, o projeto conta com 6 SKUs 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