{"id":1515,"date":"2022-09-12T17:55:18","date_gmt":"2022-09-12T20:55:18","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&p=1515"},"modified":"2025-07-01T18:55:57","modified_gmt":"2025-07-01T21:55:57","slug":"tapioca","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/tapioca\/","title":{"rendered":"Tapioca"},"content":{"rendered":"

TAPIOCA<\/em><\/span><\/span><\/i><\/h2><\/div>
<\/div><\/div>

Year:<\/strong> 2021
\nCategory:<\/strong> Food
\n<\/span><\/p>\n<\/div>

<\/span><\/div>\n
\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/p>\n

Context<\/strong>
\nTapioca is 100% a Brazilian product and we\u2019ve noticed that the other brands don\u2019t emphasize this enough on their packages. Our main goal was to increase focus on the product\u2019s region of origin and to bring along our Brazilian pride, metaphorically taking the customers on a visual trip through Brazil\u2019s Northeast region.<\/p>\n

What we did in this project<\/strong>
\nPackaging design.<\/p>\n

Development<\/strong>
\nTapioca is an extremely versatile product, part of the daily life of Brazilians and native from the Northeast Region of our country. Aiming to highlight this region\u2019s culture, we've created a packaging that contains Northeast-inspired illustrations, using woodcut as our main inspiration. This colorful, joyful packaging design can adorn every kitchen.<\/p>\n

\nThe inspiration for the packaging came from the lovely visual elements that are present in \u201ccordel literature\u201d (popular printed booklets produced mainly in the Northeast of Brazil and sold in street markets). The illustrations, as well as the lettering, were created based on woodcut technique characteristics. Traditional elements of the Northeastern culture were also portrayed, such as the accordion, the mandacaru, the cassava and the half-moon hat.<\/p>\n

\nAs a result, a vibrant label full of positive energy was created. It\u2019s amazing to think that a little bit of our studio and of our creativity are now inside so many homes, thanks to this project, which is an accurate depiction of our country. Besides, being able to see such a colorful package on a daily basis is certainly a great way to inspire and to bring positive energy to the consumers!<\/p>\n

\nAs a result, a vibrant label full of positive energy was created. It\u2019s amazing to think that a little bit of our studio and of our creativity are now inside so many homes, thanks to this project, which is an accurate depiction of our country. Besides, being able to see such a colorful package on a daily basis is certainly a great way to inspire and to bring positive energy to the consumers!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>