{"id":1083,"date":"2022-02-02T18:02:20","date_gmt":"2022-02-02T21:02:20","guid":{"rendered":"https:\/\/meltdesign.com.br\/?post_type=portfolio&#038;p=1083"},"modified":"2024-04-23T14:52:25","modified_gmt":"2024-04-23T17:52:25","slug":"gupiedoces","status":"publish","type":"portfolio","link":"https:\/\/meltdesign.com.br\/en\/portfolio\/gupiedoces\/","title":{"rendered":"Gupie Doces"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video data-keepplaying class=\"wp-video-shortcode\" id=\"video-1083-1\" width=\"640\" height=\"360\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_OlhoCookie.mp4?_=1\"><\/source><a href=\"http:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_OlhoCookie.mp4\">http:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_OlhoCookie.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row detalhes row-container\" id=\"row-unique-1\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible left-t-right\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-100197 h1 font-weight-400 text-color-xsdn-color text-uppercase\" ><i><span><span class=\"font-100197\" style=\"color: #1d1d1b;\"><em>GUPIE DOCES<\/em><\/span><\/span><\/i><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span class=\"font-757625\" style=\"color: #1d1d1b;\"><strong>Year:<\/strong> 2021<br \/>\n<strong>Category:<\/strong>\u00a0Candy making<br \/>\n<strong>Illustrations:<\/strong> Melt<\/span><\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 470px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-1781\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos.png\" width=\"3309\" height=\"1290\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos.png 3309w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-300x117.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-1024x399.png 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-768x299.png 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-1536x599.png 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-2048x798.png 2048w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-18x7.png 18w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Melt_ConteudoExterno_Corporativo_Site_Selos-350x136.png 350w\" sizes=\"(max-width: 3309px) 100vw, 3309px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center align_left_tablet align_left_mobile column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible right-t-left\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column texto-projetos\" ><\/p>\n<p style=\"text-align: left;\"><strong>Context<\/strong><br \/>\nThis business began when its owner started baking desserts and everyone was amazed by the homemade recipes, intense flavors and lots of filling! This combination required both a name and a visual identity that could effectively express the delightful feelings of consuming Gupie\u2019s products.<\/p>\n<p style=\"text-align: left;\"><strong>What we did in this project<\/strong><br \/>\nNaming and Visual Identity<\/p>\n<p style=\"text-align: left;\"><strong>Development<\/strong><br \/>\nOur journey began with the name: we came up with a made-up, easy to pronounce name. GUPIE is a non-existing word, but very similar to the portuguese word \u201cyupi!\u201d (\u201cyippee\u201d), \u00a0recalling moments of joy and happiness. Gupie, in Brazilian portuguese, is Gula (Gluttony) + Yupi (yippee). It\u2019s a short, 5-letter name which manages to express itself as an invented onomatopoeia. It efficiently communicates the mouthwatering flavor of the sweets. Gupie satisfies cravings and is a little treat to make your day more sweet. It's instant joy; it\u2019s a burst of happiness.<\/p>\n<p style=\"text-align: left;\">Also, we all know that unpublished words have a greater chance of a successful trademark registration and domain name and social media user availability. In addition to the practical part, the name also performed well in the analysis of degree of memorization, spelling, sound, flexibility and originality.<\/p>\n<p style=\"text-align: left;\">The visual identity brought boldness to the brand's personality with its vivid colors and remarkable illustrations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row azul-feel videoo row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row col-no-gutter triple-top-padding triple-bottom-padding no-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script>\nfunction toggleMute() {\n\nvar video=document.getElementById(\"myVideo\")\n\nif(video.muted){\n\tvideo.muted = false;\n  \n} else {\n\tvideo.muted = true;\n  \n}\n}\n<\/script>\n\n<div class=\"video-container videohero\">\n<video preload=\"auto\" class=\"video-background muted\" id=\"myVideo\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-video.mp4\" autoplay loop muted playsinline style=\"width:100%;\"><\/video>\n<\/div>\n    <button onclick=\"toggleMute();\" class=\"desktop\">\n<i class=\"fa fa-volume fa-2x fa-fw\" aria-hidden=\"true\"><\/i>\n<\/button>\n    <button onclick=\"toggleMute();\" class=\"mobile\">\n<i class=\"fa fa-volume fa-2x fa-fw\" aria-hidden=\"true\"><\/i>\n<\/button>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" style=\"z-index: 2;\" id=\"row-unique-3\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-1091\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_Mockup_GifCores.gif\" width=\"1920\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-1431\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-naming.png\" width=\"1920\" height=\"1250\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-naming.png 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-naming-300x195.png 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-naming-1024x667.png 1024w, 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type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-5\"><div class=\"row col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" height=\"100%\" style=\"margin:0px 0px -5px 0px;\"autoplay loop muted playsinline>\n<source src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_Cobertura.mp4\" type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" height=\"100%\" style=\"margin:0px 0px -5px 0px;\"autoplay loop muted playsinline>\n<source src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/Gupie_Biscoitos.mp4\" type=\"video\/mp4\">\n<\/video>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-1429\" src=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes.jpg 1920w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes-300x169.jpg 300w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes-1024x576.jpg 1024w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes-768x432.jpg 768w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes-1536x864.jpg 1536w, https:\/\/meltdesign.com.br\/wp-content\/uploads\/2022\/02\/gupie-cartazes-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" 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