Context
OBA Hortifruti has a carefully curated product portfolio, and its juice line is no exception. Made with 100% fruit and no added sugar, these special products deserved packaging that matched their quality.

What we did in this project
Packaging design.

Development
This project presented exciting challenges for our team. With five distinct flavors, each SKU required a strong visual identity to avoid consumer confusion. At the same time, the entire line needed to convey a sense of healthiness without falling into clichés while standing out on the shelves and reflecting the brand’s signature vibrancy.

To break away from the conventional fruit photography commonly seen on competing products, we opted for simplified illustrations of each ingredient, enriched with intricate details that make each composition unique. Layered elements create exclusive patterns for each flavor, while a vibrant color palette gives every package its own personality—ensuring they are distinctive and instantly recognizable by the brand’s audience.

A line that not only delights the eyes but also brings more color, joy, and flavor to every table.