LATIKA

Year: 2016
Category: Skin Care
Photos: Latika
3D: Melt

Context
Latika is a Brazilian cosmetics brand, with a fun, young, and romantic personality.

What did we do?
Packaging design and displays for the brand's products.

Development
We were responsible for the packaging design of Lip Matte and Lip Gloss lipsticks. Available in different colors, the products needed a lively and sophisticated presentation. The contrast of vibrant colors, combined with small details in golden hot stamp, fulfilled this role and ensured the highlight of the lipsticks at points of sale. hot stamp dourado, cumpriram esse papel e garantiram o destaque dos batons nos pontos de venda.

A “mini village Latika” was created to decorate the displays serving as backdrops for the products. Each element of the composition was carefully chosen to convey the brand's concepts and personality, delighting the consumer at the time of purchase. The challenge was to create environments that spoke not only to the Lip Matte and Lip Gloss packaging, but also to other Latika products.