Year: 2020
Category: Movie Theater
Illustrations: Melt

The Cineplex movie theater chain needed to update its brand and communication to keep up with market changes in the sector. It was also undergoing a name change from TOP Cineplex to just Cineplex.

What did we do?
Visual Identity

Movies are entertainment, the pleasant moment of relaxation. A light and fun identity made perfect sense for the network of movie theaters in the outskirts of Sao Paulo.

The colors red and black were kept by the customer wishes as the basis of communication. Illustrations of classic items were added such as movie tickets, popcorn bags, 3D glasses, soda cups, clapperboard and film rolls, bringing nostalgia through a retro look.