Year: 2020
Category: Movie Theater
Illustrations: Melt

The Cineplex movie theater chain needed to update its brand and communication to keep up with market changes in the sector. It was also undergoing a name change from TOP Cineplex to just Cineplex.

What we did in this project
Visual Identity

Movies are entertainment. They’re a pleasant moment of relaxation. So, a light and fun identity made perfect sense for this movie theater chain from the outskirts of Sao Paulo.

As the customer requested, red and black were kept as the basic communication colors. Illustrations of traditional movie theater items were added, such as movie tickets, popcorn bags, 3D glasses, soda cups, clapperboards and film rolls, giving it a sense of nostalgia with a retro style.