CARAMELLU

Year: 2020
Category: Candy
Animations and 3D: Melt
Photos: Estúdio Cumaru

Context
Caramel candies that melt in the mouth and have the power to bring an intense moment of happiness, in addition to bringing us back to childhood. It was diving into this nostalgic and playful atmosphere that we begun this sweet project.

What did we do?
Visual identity and packaging design.

Development
By tasting the most diverse flavors that got us inspired to create the brand: a fluid lettering like the texture of caramel, with vibrant, delicate colors and irregular graphic elements, as well as artisanal production. Different possibilities for applying the logo were designed to make the communication richer and full of details. The care taken in producing the caramels was outsourced to the packaging, making them attractive at the point of sale.