Year: 2020
Category: Food

Oba has its own private product line, Oba Bem Querer, which brings handpicked products to its demanding public. Our challenge was to create a visual identity for their coffee label.

What did we do?
Packaging design.

The first step was to create an exclusive lettering to illustrate the packages and differentiate them from the others. The design logo and the color palette followed to differentiate each category: traditional, gourmet and special.

The result was cheerful packages that decorate the stores, catch the eye of the consumer, and at the same time show the care and quality of the product they protect.