Context
Frozen chocolate bites with a chocolate shell. That description alone is enough to spark desire. But De Marchi went further, creating a protein-packed version that perfectly balances indulgence and functional benefit.

Our challenge? To translate this irresistible combination into packaging worthy of these delightful little squares.

What we did in this project
Packaging Design

Development

Protein Bites were created to stand out, and every visual decision reinforces that positioning. Bold graphic elements, vibrant contrasting colors, and high-impact claims immediately capture attention without compromising hierarchy or clarity of information.

Color differentiates the two flavors, Açaí and Peanut, while ingredient illustrations bring a tropical, sensory touch to a product that goes beyond functionality.

Made for those seeking a dose of protein without giving up pleasure, Protein Bites are an explosion of flavor in every bite, wrapped in packaging that radiates energy and personality.