Year: 2017 – 2022
Category: Beverages
Illustrations: Melt

Audace Wine was born with the goal of creating unique, innovative, and bold wine blends in Bento Gonçalves (southern Brazil).

Its boldness can be also seen in the winery's labels: each one tells a different story and has a special narrative, illustrated with characters, settings, colors and even a name full of meanings.

The stories are always based on the experiences and aspirations of the founder of the company, Pedro, a wine lover, and his wife Tássia. They make a point of portraying their family and their trajectory in the labels, as well as people and places which are important in the wine universe.

What we did in this project
Brand strategy, naming, visual identity, labels and additional solutions.

The visual identity makes a reference to two elements of the wine universe: the mountains of Morro do Céu in Bento Gonçalves, where the winery is located, and the movement the wine makes when a glass is swirled before tasting. The colors and typography used exude modernity, reaffirming the brand's DNA.

All the labels use storytelling techniques and follow the same illustration style and the same layout formatting. However, each label tells a different story, has a unique name and a customized lettering. The same colors and fonts are used across the labels to create connection and identity.

In the classic and traditional wine market, we saw the opportunity of making this young company stand out through its bold personality. Our strategy was to go in a different way than what is usually done among the wineries, especially in Brazil. The labels draw attention and make consumers wait, curious and eager, for new releases of the brand, which now has 18 products.